Outdoor Fitness Hitchin was a local bootcamp fitness class that has since formally closed and is now run by and for it’s members. As a small class without strong branding, I created a logo and identity as a personal project.
The rounded logotype combined with the illustration give a relaxed, fun feel and the colour palette is kept simple with a dark, forest green and a bright coral to add fun and contrast. These are complimented with a sage green and a pale peach.
Branding